Crescendo Resources
The Mission
Crescendo Resources supports people with human issues. We help families transform a crisis into an opportunity to flourish with resources and tools in four main categories: Mental Health, Physical Health, Spiritual Connectedness, and Community. We provide everything necessary for anyone suffering from Substance Use Disorder, Mental Health issues, or both, to mitigate consequences and get their lives back.
The Vision:
A country where people suffering from substance use disorder and mental health issues get the help they need and are able to function and participate in their communities.
Crescendo Resources Founder
Ian Ulrich
My professional story began in sales and marketing, and ultimately would take me all over the world as a leader in national companies with teams of over 1,000 people.
Later, as co-founder and CEO of Just For Krypto, we scaled from twelve computers in a storage room to one of the largest privately held Bitcoin mining operations in the United States.
Throughout my professional career I was also a volunteer firefighter and first-responder in the community I lived in. This experience was extremely meaningful to me, I was awarded three Heart-Saver pins and was very proud to serve on this team. I also experienced trauma and PTSD during my time in these roles. I didn’t know it at the time, but these issues would lead to many problems in my life because I was unwilling to seek help.
And then, it happened.
I went from CEO to felon, arrested for possession of a controlled substance. My mental health was in shambles, I was 371 pounds, I had zero connection to anything spiritual, and my version of community was just as sick as I was. I went through a divorce, was fired from the company I started, and had to learn how to co-parent my daughters who I love so much.
The consequences were immense.
This sad story has a happy ending, though. I spent the next two years redefining my community, prioritizing my mental and physical health, and have had too many spiritual experiences to count.
Today, I help people and families develop tools to grow and thrive. I volunteer, am of service to the recovery community, serve on the Executive Committee of The Gopher State Roundup, and enjoy a beautiful, simple, predictable life. I share my story openly at jails, treatment centers, and meetings. I have a beautiful relationship with my children, and a healthy relationship with my ex-wife.
And, I continue to work every day on the four pillars that saved my life: Mental Health, Physical Health, Spiritual Connectedness, and my Community.
Crescendo Board of Directors
The following individuals are responsible for guiding Crescendo in our early years.
David Ulrich, Board Chair, Treasurer
David provides financial and compliance oversight, as well as governance leadership for Crescendo Resources. He ensures that all fiscal operations align with non-profit best practices and mission accountability. His leadership anchors the organization’s stability and transparency.
Ryan Connoy | Recovery Community & Sober Living, Secretary
Ryan represents the lived-experience perspective of the recovery community and sober-living ecosystem. He advises on program relevance, community partnerships, and referral pathways that build trust and accessibility. His insight ensures Crescendo Resources’ services remain authentic, effective, and grounded in real-world recovery practice.
Jeffrey Campe | State & Federal Grants, Reimbursements, Revenue
Jeffrey leads Crescendo Resources’ strategy for public and private funding. He identifies and aligns grant opportunities that advance program sustainability and innovation. His guidance strengthens Crescendo’s financial resilience and expands access to evidence-based funding sources.
TBD, Behavioral Health Programming and Clinical Integration
This board member provides oversight and expertise in mental health program design and clinical compliance. They ensure Crescendo Resources’ behavioral health strategies meet professional standards and integrate effectively with recovery services. Their leadership promotes measurable outcomes and clinical excellence across programs.
TBD, Legal and Justice Affairs
This advisor contributes deep expertise in criminal justice, sentencing mitigation, and diversion strategy. They help position Crescendo Resources as a credible partner to attorneys, judges, and policymakers seeking alternatives to incarceration. Their counsel strengthens program credibility and ensures compliance with justice system standards
Now Launching: Crescendo Resources for Addiction Recovery
Crescendo Resources is proud to announce the launch of a new, holistic model for recovery—and a new future for Minnesota families impacted by addiction and mental health challenges.
Crescendo aims to reduce recidivism, restore families, and create lasting change—one honest day at a time.